The Company was founded in 2003 with strong industry relationships, seed capital from a private equity consortium, and three guiding principles that have shaped its growth.

Although we are secondary market experts, we don’t view OEMs as our competitors. Instead, we work closely with our OEM partners to craft strategies that co-opt the secondary market to displace competitors and gain market share. Simultaneously, we help their customers fund technology refreshes by unlocking the value of their current system.

We passionately believe companies should view their previous investments in technology infrastructure as liquid assets—not just depreciating fixed assets. We’re experts at helping our clients do this.

How? By applying the theories of financial portfolio management to identify the value of these investments, and leveraging it to reduce the cost of maintaining their current network and offset the cost of acquiring new technology.

In a knowledge-dependant, people-focused business like ours, the one source of renewable competitive advantage is honest, smart and obsessively responsive people who delight customers and deliver results. Our Managing by Values and Performance Management systems help us identify these individuals and foster a collaborative, success-driven culture that nurtures the best people in our industry.